How to Tell Real Social Proof From Fake
Plenty of Shopify social proof apps generate their numbers. Here is the one question that separates them from the ones that measure, and three ways a number can be real and still mislead.
Latest
How to Show an Add-to-Cart Count on Shopify
Shopify never exposes add-to-cart counts to your theme. Here is what it takes to put a real '8 added to cart' label on a product page or a collection grid, and how to tell a measured count from a generated one.
How to Show a Sales Counter Without a Popup
Social proof does not have to arrive as a corner toast. Here are the three places a sales counter can live on a Shopify page, and how to build each one.
How to Show Units Sold on a Shopify Product Page
Shopify has no built-in way to display units sold on a product page. Here are the three ways to do it, what each one costs, and when each one breaks.
How to Add a Live Visitor Counter to Shopify
Shopify shows live visitors in your admin but never on the storefront. Here is what it takes to put a real one on a product page, and why most of the ones you see are fake.
The Best Shopify App for Social Proof (2026)
There is no single best one. For the longest track record, Fomo. For the highest rating, ProveSource. For the lowest price, Sold Count. For proof on the product image instead of in a corner popup, mine. Disclosure, because it changes how you should read this: I build Sold So Many,
Installing Rubik Variant Images on a Store With Too Many Variants
A dog bed store with three colours, four sizes and forty photos per product is exactly the mess Rubik Variant Images was built for. I installed it on Birdsong Pet and paid close attention to the onboarding — because I've spent the last six months rebuilding my own.
The Best Shopify App for Social Proof (2026)
Social proof is one of the most important motivators of customers' buying decisions. There are a number of ways to use social proof on an e-commerce store: the most obvious being customer reviews. There are, however, new ways you can display social proof on your store: use live customer
6 Months In: Why I’m Not Giving Up on My Shopify App
Six months ago, I launched Sold So Many: Sold Counter, a Shopify app, with the goal of helping store owners showcase their sales data in a way that builds trust and increases conversions. The app provides merchants an online store theme app extension, which helps merchants display the number of
Fixing the Onboarding Flow of "Sold So Many": Lessons from My First Shopify App
Over the past month since launching my first Shopify app, Sold So Many, I've embarked on a steep learning curve in programming: UX, and UI design. While I anticipated challenges, the initial user engagement metrics signalled that I needed to make significant improvements. The Problem In the last
My Journey Launching a Shopify App: Lessons, Challenges, and What’s Next
After months of hard work, I’ve officially launched my first Shopify app! It’s a simple theme app extension that displays how many units of a product have sold in the last 30 days. The process was both exciting and challenging, and as this was my first Shopify app,
Efficiently Counting App Impressions in Shopify Apps Using navigator.sendBeacon
When developing a Shopify app, tracking how often your app’s theme extension is displayed on merchants’ stores is essential. However, continuously logging each impression can become resource-intensive, especially when aiming to minimize the impact on the user experience and server resources. In this blog post, we’ll explore a
How to Install and Implement Trigger.dev on a Shopify Remix App Template
If you need to run cron jobs or scheduled tasks in your Shopify app but don't have a dedicated backend server, Trigger.dev offers a convenient solution with its Trigger.dev Cloud. This service allows you to run scheduled tasks on a shared server, eliminating the need to
How to Install Crisp Chat on a Shopify Remix App Template
When I first started integrating Crisp's live chat into my Shopify app built with Remix, I quickly realized that while Crisp’s documentation is solid, it mostly focuses on HTML integration or specific partner platforms. There wasn’t much guidance for those working in the Remix or React
TikTok
How did TikTok grow during Covid-19 Lockdowns, and Why?
With the best quarter for any app ever in Q1 2020, as well as surpassing 2 billion downloads globally, TikTok is the newest up and coming mainstream social media app. TikTok has been around since 2016, and the app was already seeing an increase in the momentum of its growth
TikTok
What does TikTok’s first-ever UK TV ad tell about the app?
TikTok debuted its first-ever UK TV ad this week, where the app is described as “somewhere colorful, home-made and joy-filled”. The ad aims to position TikTok as an entertainment app, where users would find joy and amusement. How well does the ad reflect the reality of the app? And, what
Marketing
Using Conversion Sets in Google Ads
It’s important to put conversions actions in sets with your Google ads set up. By default, Google Ads gives you several categories to work with. Some examples are: * Submit lead forms * Sign-ups * Contacts * Other * Page views These goal categories are also grouped together. There are three of them. * Sales
E-commerce
What I learned advertising for small e-commerce businesses during BFCM 2020
I advertise on social media for small e-commerce businesses. As I am finishing up this crazy-long week and a non-stop working streak of 9 days, I managed to sit down to write down some of my learnings. Advertise your offer! BFCM is all about offers. Whether it is a discount
TikTok
Why are People on TikTok and What do They do?
TikTok has taken over the scene of social media apps in 2020, with the best quarter for any app ever in Q1 2020 and surpassing 2 billion downloads globally. So, what is TikTok, who is on it and exactly what do they do? As an overview, here are some important
TikTok
Creating a TikTok Ad
We’ve written a simple, step-by-step guide for creating a TikTok ad. You don’t need to have a lot of experience to advertise on TikTok. Follow the steps in our guide to start advertising on TikTok today! 1. Create a Campaign 1.a Choose Your Objective Define what your
Marketing
Understanding the Algorithm Behind TikTok’s For You Page
Introduction The For You Page, commonly known as the FYP, is what distinguishes TikTok from other social media apps. In fact, it is the FYP that pushes some videos to millions of users. For reference, any video with less than 100 K views is not considered viral on TikTok, while
TikTok
What’s different about TikTok content that makes the app so popular?
In the past few years, video consumption on mobile phones has become mainstream as broadband mobile internet is readily available. Although all of the social media channels now support video, what makes TikTok content so popular that TikTok videos make their ways to other channels? The difference with TikTok is
Best Practices for Casual Games Ad Creatives on TikTok
Introduction With more than two billion app downloads and over 800 million monthly active users, TikTok has seen a huge growth in 2020. Since 69% of its users are ages between 13 – 24, and over 150 million users are from 1st tier countries, TikTok is a huge attraction for game
Shopify
Understand How Shopify’s Product Recommendations API Work
Hey there, fellow Shopify merchants and developers! Looking to give your online sales a much-needed boost? Well, you’re in luck! In this blog post, we’re going to dive into the world of product recommendations and understand how they work so you can use them on your Shopify stores.