Using Conversion Sets in Google Ads

It’s important to put conversions actions in sets with your Google ads set up. By default, Google Ads gives you several categories to work with. Some examples are:

  • Submit lead forms
  • Sign-ups
  • Contacts
  • Other
  • Page views

These goal categories are also grouped together. There are three of them.

  • Sales categories
  • Leads categories
  • More categories.

By putting your conversion actions into these groups, you give Google Ads information on what goals to prioritize when bidding for traffic.

You can also set value for your conversions, such as purchase actions. This would enable you to optimize for ROAS, for instance.

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