TikTok
With the best quarter for any app ever in Q1 2020, as well as surpassing 2 billion downloads globally, TikTok is the newest up and coming mainstream social media app. TikTok has been around since 2016, and the app was already seeing an increase in the momentum of its growth
TikTok
TikTok debuted its first-ever UK TV ad this week, where the app is described as “somewhere colorful, home-made and joy-filled”. The ad aims to position TikTok as an entertainment app, where users would find joy and amusement. How well does the ad reflect the reality of the app? And, what
TikTok
TikTok has taken over the scene of social media apps in 2020, with the best quarter for any app ever in Q1 2020 and surpassing 2 billion downloads globally. So, what is TikTok, who is on it and exactly what do they do? As an overview, here are some important
TikTok
We’ve written a simple, step-by-step guide for creating a TikTok ad. You don’t need to have a lot of experience to advertise on TikTok. Follow the steps in our guide to start advertising on TikTok today! 1. Create a Campaign 1.a Choose Your Objective Define what your
Marketing
Introduction The For You Page, commonly known as the FYP, is what distinguishes TikTok from other social media apps. In fact, it is the FYP that pushes some videos to millions of users. For reference, any video with less than 100 K views is not considered viral on TikTok, while
TikTok
In the past few years, video consumption on mobile phones has become mainstream as broadband mobile internet is readily available. Although all of the social media channels now support video, what makes TikTok content so popular that TikTok videos make their ways to other channels? The difference with TikTok is