Marketing
It’s important to put conversions actions in sets with your Google ads set up. By default, Google Ads gives you several categories to work with. Some examples are: * Submit lead forms * Sign-ups * Contacts * Other * Page views These goal categories are also grouped together. There are three of them. * Sales
E-commerce
I advertise on social media for small e-commerce businesses. As I am finishing up this crazy-long week and a non-stop working streak of 9 days, I managed to sit down to write down some of my learnings. Advertise your offer! BFCM is all about offers. Whether it is a discount
TikTok
TikTok has taken over the scene of social media apps in 2020, with the best quarter for any app ever in Q1 2020 and surpassing 2 billion downloads globally. So, what is TikTok, who is on it and exactly what do they do? As an overview, here are some important
TikTok
We’ve written a simple, step-by-step guide for creating a TikTok ad. You don’t need to have a lot of experience to advertise on TikTok. Follow the steps in our guide to start advertising on TikTok today! 1. Create a Campaign 1.a Choose Your Objective Define what your
Marketing
Introduction The For You Page, commonly known as the FYP, is what distinguishes TikTok from other social media apps. In fact, it is the FYP that pushes some videos to millions of users. For reference, any video with less than 100 K views is not considered viral on TikTok, while
TikTok
In the past few years, video consumption on mobile phones has become mainstream as broadband mobile internet is readily available. Although all of the social media channels now support video, what makes TikTok content so popular that TikTok videos make their ways to other channels? The difference with TikTok is