Marketing

Using Conversion Sets in Google Ads

Mehmet Tekin

Jun 3, 2024

It’s important to put conversions actions in sets with your Google ads set up. By default, Google Ads gives you several categories to work with. Some examples are:

Submit lead forms
Sign-ups
Contacts
Other
Page views

These goal categories are also grouped together. There are three of them.

Sales categories
Leads categories
More categories.

By putting your conversion actions into these groups, you give Google Ads information on what goals to prioritize when bidding for traffic.

You can also set value for your conversions, such as purchase actions. This would enable you to optimize for ROAS, for instance.

For more information on this, visit the blog in link below:

https://instapage.com/blog/conversion-action-sets

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Read more

Fixing the Onboarding Flow of "Sold So Many": Lessons from My First Shopify App

My Journey Launching a Shopify App: Lessons, Challenges, and What’s Next

Efficiently Counting App Impressions in Shopify Apps Using navigator.sendBeacon

How to Install and Implement Trigger.dev on a Shopify Remix App Template